Apple TV Sales Approaching 1 Million Units (December 22, 2010)

Posted: December 22, 2010 by Mike Hubbartt in Hardware Reviews, Press Announcements
Tags: , ,

By Mike Hubbartt, © Copyright 2010, All Rights Reserved.

I bought a first gen Apple TV when they were released. My unit has a 32 GB drive and I’ve enjoyed using it from the very start. I keep my favorite movies and songs on the unit itself, streaming other content as desired. In truth I am now far more likely to buy a movie if it comes with a digital copy, because the AppleTV is so convenient to use. If I have any negative, it is the problem trying to fast forward streamed content – I can easily do this with content stored on the Apple TV hard drive, but it doesn’t work well on streaming content. I’m sure the problem is that I use a 100 MB connection speed instead of a 1 GB connection, so I can’t really blame Apple for this shortcoming.

Overall I am very happy with the Apple TV and am considering buying one of the new second gen units for a different TV and stereo. I do wish the first gen USB port would allow me to attach an external drive, but that isn’t going to happen, based on the second gen of this product. The new Apple TV has a lot less local storage and instead it replies on streaming content from other sources.

Why talk about this now? Yesterday Apple released a press announcement that it expects Apple TV sales to top 1,000,000 units this week. That, in and of itself, is impressive as the first gen unit didn’t do well and some analysts predicted Apple would completely drop the product line.  I hope they have as much success with the Apple TV as they are with the iPad. I like mine and hope they are around a long time.

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